MADE -
ISS GLOBAL
🏆 Catey Award for Brand Innovation
ISS is a global facilities provider working with some of the worlds largest brands and employing over 400,000 staff. In the UK alone they have over 120 office restaurants with over a dozen different brands. They came to me to help their food services arm compete with high street competition while also overhauling how they manage and maintain their multiple brands.
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My award-winning solution was to streamline the ISS brand architecture moving the focus away from a house of brands to a single, familiar and repeatable consumer brand solution. Made by ISS was born. This approach allowed ISS to have a centralised marketing function, which saved them millions via our online ordering system for location managers.
Coupled with a strong and recognisable brand globally, Made has been a key factor supporting ISS in winning new clients.Disciplines: Brand Strategy, Creative Direction, Product Design
The key part of the Made brand was to have a centralised online platform where clients across the ISS Global network could easily and effectively manage the local sites, creating a seamless experience for key stakeholders.
