UEFA EUROPA LEAGUE

The UEFA Europa League and FedEx partnership required a fresh perspective to engage the modern, multiscreen football fan. In response, we developed a dynamic new approach to player rankings—one that reflects shifts in performance, trends, and fan sentiment.

  • The reimagined Performance Zone seamlessly integrates user data to inform the UX journey while refining UEFA’s design system for a mobile-first experience. The updated visual language balances UEFA’s authority and professionalism with the energy and passion of football culture.

    To amplify engagement, the strategy prioritizes shareable content, sparking debate across social media and driving fan interaction. The result is an evolved digital experience that connects audiences with the game in real-time, making player performances more insightful and interactive than ever before.

    Disciplines: Creative Direction, UI/UX, Digital, Creative Strategy, Brand Partnership

    Client: UEFA, FedEX

    Collaborators: UEFA Creative Team

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